Founded in 1937 by Kiichiro Toyoda, Toyota's first production vehicle to feature the original logo was the model AA. But, Toyota wasn't always named Toyota, back in the beginning of its automotive empire, Toyota was originally named Toyoda after the founder's family name. It's emblem wasn't the three ellipses version that is world renowned, but the founder's family name written in Japanese characters inside a circle. The emblem was chosen from a public design competition our of more than 200 entries. This logo was remained until a new design competition in the 1980's changed the logo into the version we know and love today.
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